Sprint IT

  Animated Film /// ING Diba

A look into the digital backstage

It shouldn’t be this kind of film, where happy users simply do their banking with their gadgets - and nobody understands how it works. The task is rather: »show staff and clients what our IT department has come up with.« Based on a storyboard from our partner agency New Cat Orange, we develop a film that takes a closer look at the backstage, into the engine room and onto the lacing floor of digital processes at the Frankfurt direct bank.


Premiere? Yes, completely done in Premiere!

A little glimpse for the video nerds: »Sprint IT« is our first animated film. Since then, we have developed our skills and now know how to use latest compositing programmes. At the time of its creation, we were still a pure real film production - and so »Sprint IT« was actually made entirely in Adobe Premiere. Yes, it is possible!